A few things...

Projects

This section highlights projects where I’ve combined strategic thinking, compelling writing, and a passion for impact to achieve exceptional results.

I also write on Medium and Substack (Motley Inspires | The Apejo).

Solabomi Oreagba

Writing for Solabomi Oreagba

The brief was to craft a compelling opinion piece on corporate governance, specifically focusing on Nigeria's aviation industry.

The project involved research, writing and ensuring the content was insightful, engaging, and aligned with the client’s vision.

As a result of the work I put in the article was published on Business Day and gained significant attention. The LinkedIn post sharing the article also received substantial engagement, with numerous likes and shares of LinkedIn post.

Viathan Engineering

Viathan Engineering

To write a persuasive opinion piece explaining the potential increase in exchange rates due to the unification of the naira. The piece should express gratitude for existing business relationships and provide a clear context for the price adjustment.

The project scope entails crafting a thought-provoking piece that provides valuable insights and perspectives on the exchange rate situation. The content should be written in a style that is both informative and engaging to the target audience. To ensure alignment with the client’s vision and messaging, the piece must effectively convey their desired tone and perspective on the topic.

As a result, the opinion piece was well-received by stakeholders, demonstrating the company’s commitment to open communication and transparency. This strengthened existing relationships and positioned Viathan Engineering as a trusted partner.

Writing is the painting of the invisible. It is the art of capturing the intangible, the ephemeral, the fleeting moments of life. It is a journey into the depths of the human soul, a quest to understand and express the complexities of our existence.
My ultimate goal is to make a difference through my work. I strive to create a positive and lasting impact through brand building, coaching, or strategic planning.
Consulting for Non-Profit

Consulting for Non-Profit

The brief was to craft a compelling opinion piece on corporate governance, specifically focusing on Nigeria's aviation industry.

I partner with non-profits to provide strategic guidance that amplifies their mission and impact. My consulting services help organizations optimize their operations, build sustainable strategies, and create lasting change in the communities they serve.

 Salt and Light

 Salt and Light

At The Apejo, we believe in spreading the love of Christ to all. Our mission is to reach out to those who are lost or seeking guidance, both within our community and beyond. By sharing the gospel and demonstrating Jesus' goodness through our actions, we aim to inspire others to experience the transformative power of His love.

Our ministry is dedicated to spreading hope and love throughout the world. We are passionate about helping others discover a life of faith, purpose, and joy. Through our outreach efforts, we strive to make a positive impact on the communities we serve.

Over the past three years, we’ve been actively reaching out to correctional centers and prisons to share the love of Christ with incarcerated individuals. We have had the privilege of ministering to countless people, spreading the gospel and offering hope and encouragement.

Life Skills Curriculum

Life Skills Curriculum

The Life Skills Curriculum is a cornerstone of the Boys to Men Initiative, designed to equip young men with the tools and values necessary to thrive in society. This program focuses on critical areas such as critical thinking, communication, decision-making, goal-setting, and problem-solving.

I administered the curriculum in public secondary schools, organized boot camps to reinforce learning, and partnered with organizations to enhance program delivery.

I successfully delivered the curriculum to over six schools, impacting more than 1,000 boys and cultivating a generation of young men with solid, future-ready values.

True impact is not measured by the number of people who know your name, but by the lives that are changed because you dared to make a difference.
Strategy is the cornerstone of my professional approach.
Paystack Terminal

Paystack Terminal

The project focused on creating a strategy document to enhance the relevance and expand the business of Paystack's terminal suite of products.

As a Strategy Consultant, I conducted a detailed analysis of the current terminal suite and its market position. This involved developing a strategic plan that outlined key initiatives for growth and expansion, as well as identifying opportunities for product enhancement and market penetration.

The strategy yielded actionable insights that enhanced the relevance of Paystack’s terminal products, effectively positioning them for future expansion and success.

Sumptuously Cooked

Sumptuously Cooked

Sumptuously Cooked aimed to revolutionize the Nigerian food delivery market by offering high-quality ingredients for homemade meals. The primary objective was to position the brand as a culinary expert catering to the evolving needs of Nigerian consumers.

As a strategic consultant, I played a pivotal role in shaping Sumptuously Cooked’s market presence. I meticulously crafted a compelling brand identity that resonated with the target audience, emphasizing the company’s commitment to quality and convenience. Through a comprehensive competitive analysis, I identified key competitors and their strengths and weaknesses, enabling us to develop a unique value proposition that set Sumptuously Cooked apart. By strategically positioning the company within the market, I ensured its differentiation from other food delivery services, cementing its reputation as the go-to choice for discerning home cooks seeking exceptional culinary experiences.

Through effective strategy implementation and execution, Sumptuously Cooked experienced remarkable growth, surpassing the target of 200 users within the first month. This success can be attributed to the following factors:

The brand’s strong recognition, coupled with its commitment to customer satisfaction, proved to be a winning formula. The well-defined brand identity and targeted marketing efforts quickly resonated with the target audience, while the focus on quality ingredients, timely delivery, and excellent customer service led to high levels of satisfaction and repeat business.

Sumptuously Cooked’s innovative approach to food delivery sets it apart from competitors. By focusing on a unique value proposition and prioritizing user-centric design, Sumptuously Cooked delivers a truly exceptional culinary experience.